Great, you’re over the writing barrier now use your blog to increase business credibility.
Having a blog or news tab added to your website’s navigation menu won’t do much for your business growth if you don’t keep it up-to-date and add fresh content. We covered some ideas on how to begin in our post on why blogging is important to your business. Now it’s time to use your blog to increase business credibility by writing about what you know and you know a lot!
Blogging about things that are relevant to your customers is the way to go and with every post you write you will become a more and more credible source. Your advice regarding your products and services makes you the authority and will make your readers quickly realise that you know what you are talking about.
Why are you blogging and who are you blogging for?
Decide why you are writing the blog. What is your purpose and what is the desired result of writing it? Who is your target, and who are you writing to? When you are writing your blog posts it’s a good idea to know exactly who your audience is.
This seems like a no-brainer, right? But businesses often wear many hats and can have several sources they want to reach. Try not to get your targets confused. An example of this may be something like a factory that supplies raw materials and also end products.
Write with confidence about stuff you know
Writing a blog can build awareness of your business brand. The more people see your logo and images of your products the better they recognise you.
Blogging is also a great way to get traffic to your website. You can share an excerpt on a social media platform and link back to your blog post on your website. The reader spends time on your website reading your article and gaining information. Sharing your knowledge about your products and services is a great way to utilise your blog and engage with your audience. You can provide advice on how to use your products or you can add videos or supply recipes. The possibilities are endless.
Send an email to your email list about your latest blog and why they should read it. Add a direct link to the article in the email and that will increase the traffic to your site too. We have some great info on just that in our blog on Mailchimp.
Offering useful solutions to problems can promote that your business is helpful and reliable. Giving advice and support completely free develops confidence in the community. Not only does it grow your credibility, but it also creates tangible leads. Goodwill goes a long way!