Organic SEO Services Auckland
What is SEO?
SEO or Search Engine Optimisation is the process of improving the traffic to your website. Traffic is the number of visitors to a website and how long they stay on your site.
Our organic SEO services Auckland wide help businesses work on increasing their organic search ranking. What is that?
When a search engine, such as Google, presents a SERP or Search Engine Results Page, it gives you two types: organic and paid.
Organic search results, or “natural” search results, are web page listings that most closely match the search query based on relevance.
Paid search results are advertisements: web site owners have paid to have their web pages display for certain keywords. Depending on the keywords, this can be expensive. This is SEM or Search Engine Marketing.
That’s why ranking high in the organic results is so important, it doesn’t end if you stop paying for Ads.
On-page Organic SEO
Web content well-written, with keywords in the right places and logical metadata to help withGoogle ranking.
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Off-page Organic SEO
Search engines like Google like to see backlinks to your site from quality external sites. Ask us about these services that help point traffic your way.
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Content Creation
Adding new content on your website with keywords so that Google sees your site as being up-to-date and drives organic traffic to your website.
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Performance
We build for speed and recommend ongoing performance boosts to keep up with best practices and latest metric requirements.
Keywords find your business services and expertise
A keyword can be one word or a phrase. Most keywords are actually three to five-word phrases and are referred to as “long-tail keywords”. They’re more specific and usually less competitive. Long-tail keywords are used to target niche demographics rather than mass audiences and will often get the highest conversion rate.
Location specific keywords
Location-based keywords for your target marketing area may suit your business. If you’re based in and area that you prefer to work within, we’ll most likely use these terms in our keywords.
Keywords and best practices for SEO
Keywords are added throughout your website, both where you can see it, and also in the metadata. We’ll also include best SEO practices such as H1 headings to match the keywords, making it easy for search engines and people to understand what your webpages are about.
This is why we recommend a seven-page website build minimum. It provides visitors and search engines seven opportunities to find you.
We offer SEO services Auckland-wide and beyond.
Keyword competition and ranking
Not all keywords are created equal. Some high-traffic keywords have greater competition than others and are much harder to rank for.
Using broader keywords, you are competing with your entire industry, not just local companies. So, we won’t generally aim for the really popular keywords.
Backlinking strategy and links to your site
Search engines measure a domain or website’s authority by the number of links pointing to that page from external sources and how trustworthy those links are. These are backlinks and are required for good SEO.
Opportunities for creating backlinks
Web directories can be useful to create backlinks to your website as they are great for local SEO. Adding your business details to good quality reputable directories can help your external linking opportunities.
We also offer external backlink post-creation services.
Internal linking strategy boosts SEO
When your website receives a link to the homepage, some of the link value is passed on to internal pages. This is often referred to as ‘link juice’.
Search engines share link value between all links on a web page. If Page 1 then links to Page 2, the ‘link juice’ flows from Page 1 to Page 2, helping it rank higher in the search engine results page (SERP). Create a strong internal linking strategy to help boost your SEO.
Good quality content is important
The best thing you can do for your website is to have useful, information-rich pages that clearly and accurately describe what it is you do.
You also need to create fresh content regularly and take the time to link your content.
Each web page on your site needs to have a unique focus keyword. We use relevant search terms that have the most traffic and hold the highest conversion potential.
Paid advertising
At Woodswork Web we specialise in organic SEO options. For paid ads campaigns, please refer to About Us to see a provider we recommend.
SEO services Auckland businesses need and ongoing support you’ll love
Standing out in the crowded marketplace is why we do SEO. Regular, ongoing SEO strategy helps you maintain and improve your position in the rankings, ensuring you are consistently seen by potential customers. Organic SEO is a long-term strategy: the more time and quality content, the greater the results.
As part of our long-term SEO package we will add new persuasive pages about your business and the products or services you provide. These will include target keywords that are relevant to your industry and location.
