Eco Trap, a Whangarei-based company dedicated to sustainable pest control, approached our Auckland web design company to ask about our e-commerce services. They were wanting us to transform their outdated website into a modern, branded platform capable of generating revenue.
Building a successful online presence requires a website that reflects your brand and values and utilises cost-effective e-commerce solutions.
This case study highlights how Woodswork leveraged its expertise to incorporate innovative design and cost-effective solutions to help Eco Trap’s business flourish.
Challenges:
1. Outdated Website:
With an outdated website that lacked branding elements, Eco Trap needed a fresh online presence.
2. Limited Budget:
As a small business, Eco Trap sought a cost-effective solution to establish an online sales channel.
3. Basic E-commerce Requirements:
With an initial offering of three products, Eco Trap needed a simple and user-friendly platform that allowed customers to make purchases efficiently.
Woodswork Web’s Approach:
1. Branding and Website Redesign:
Woodswork began by developing a brand identity for Eco Trap. We created a visually appealing and cohesive brand design to suit their packaging. Then we extended that design to a modern, user-friendly, and engaging website.
2. Simple, Seamless E-commerce Solution:
We recommended integrating the Gravity Forms PayPal Checkout Add-On as a simple and cost-effective solution. The e-commerce seamlessly integrated with Eco Trap’s PayPal account, and customers could easily make purchases. Gravity Forms allows payment flexibility using either PayPal or major credit or debit cards. We customised the payment form to incorporate their branding. We added their logo, colours, and fonts, creating a seamless experience for customers. Using conditional logic, we were able to show or hide certain fields or sections of the checkout form based on specific criteria. For example, we could show a different set of accessories for customers purchasing certain products.
3. Cost-Effective E-commerce Solution:
Working within Eco Trap’s budget constraints, we recommended integrating the Gravity Forms PayPal Checkout Add-On because it provided a cost-effective alternative to a full-fledged e-commerce store. The form’s e-commerce extension costs a fraction of a full e-commerce store yet allowed Eco Trap to accept payments securely and smoothly. We see it as an attractive choice for businesses that are new to e-commerce. It keeps costs low initially and provides a solid foundation for future growth.
Results and Benefits:
1. Improved Brand Identity and User Experience:
Eco Trap experienced a significant transformation in its online presence. With a visually appealing and user-friendly interface, customers were engaged and motivated to explore the products further.
2. Successful Online Sales:
Gravity Forms PayPal Checkout Add-On enabled Eco Trap to sell their products more efficiently. Customers could easily navigate through the website, select the products they wanted, and easily complete their purchases. This simplified purchasing process contributed to increased conversions and improved sales performance.
3. Financial Growth and Expansion:
This cost-effective solution allowed Eco Trap to generate revenue. They witnessed a significant increase in their income stream. They were then able to expand their product range, offering customers a wider variety of eco-friendly pest control solutions. That allowed them to consider more extensive e-commerce options to meet the demands of their expanding product line.
By collaborating with Woodswork, Eco Trap successfully transformed their outdated website. The end result is a vibrant, user-friendly platform that effectively showcases their brand and products. The integration of the Gravity Forms PayPal Checkout Add-On provided a cost-effective and streamlined e-commerce solution. It aligned perfectly with their needs and budget. It enabled Eco Trap to boost their online sales and as their revenue increased, they were able to expand their product range. The website now features a more comprehensive shopping experience using WooCommerce.
Eco Trap has now established a successful online presence for themselves. They are generating positive customer feedback and positioning them for future growth in the eco-friendly pest control market.
Looking to grow your online presence
By providing a more cost-effective product sales option for customers, we can help you grow your business in an affordable way. With the right e-commerce strategies, you can take your website to the next level. At the same time, we can help future-proof your site for the next level of growth.
Talk to our experts today to learn more!