Blogging
Should your business website have a blog?
Yes. By publishing regular blogs, you’re feeding search engines what they value the most: fresh, relevant content.
Blogging is a great way to increase the number of keywords on your website. Keywords and keyphrases are essentially the questions we ask search engines, like Google, every day.
Blogs allow you to answer these questions in an informative way. Using a blog for your business can also be a great way to connect with customers and strengthen your brand.
There are 11 critical elements that make up effective blog posts. Get them right and you’ll be creating quality content.
Blogging works, blogging is cost-effective, and blogging is long-term. You want sales, so you need traffic to your website. 67% of businesses who blog acquire more customers, according to a HubSpot survey.
What are the benefits of using a blog?
By creating and uploading regular blogs, you’re keeping your website alive, according to bots.
Every time you post quality content, it is indexed on search engines. So Google etc. will see your site as being kept up to date and drive organic traffic to your website.
Whether you’re a small business or a huge corporation, blogging should be an integral part of your content marketing strategy.
One blog post can be the target for social media posts and email campaigns. All marketing external to your website should be driven to it. Give customers a taster, then add a link to your website.
The more traffic that is directed to your website by keyword searches or external links, the higher your site will sit on a search engine results page.
What should I post about?
A blog is for creating and sharing useful content and establishing your business as an industry expert. Your website will contain information that is useful.
By posting topics that demonstrate your knowledge and answering questions, you are marketing your business.
Blogs build trust. The more you can show how well-versed you are in your field, the more likely consumers will trust you to supply them with what they need.
Ideas for posting buckets:
- how to
- product information
- tips and tricks
- technical information
- problems you fix
- answer questions
Why are blogs good for email campaigns?
Blog content can be an asset when driving customers to your site from an emailer. Adding an email campaign to your marketing plan is a win-win. Your customers learn about your offerings and your site gets important backlinks. That traffic has proven interest in that particular content on your website.
The more interesting and useful the content, the more your visitors read. The longer visitors read, the longer they are on your website and the longer they are on your site the lower your bounce rate.
What’s bounce rate?
The bounce rate is how fast people exit your site. It’s a measured % of the visitors. You want a low bounce rate because it means your visitors like what they see and it makes your site look better to Google.
Good content helps reduce bounce rate, and so do tricks like exit intent boxes that get your attention, like a coupon code, for example.
It’s easier than you might think and we add some pretty awesome tools on our websites to make it writing effective content easier such as Yoast SEO.
How do I create a good blog?
A good blog page should be over three hundred words, be relevant to your business, incorporate relevant keywords and have a call-to-action at the end. A CTA should be a concise, actionable request for your potential customer to follow.
You should aim to add a new blog regularly. Visiting a website to find that the last blog was a year ago can be a bit off-putting.
Blogging services for small business
Blogging is an essential element in SEO (search engine optimisation). Google may keep changing its algorithms and policies, but it never changes its love of fresh, relevant content.
If you don’t enjoy blogging, leave it to us. We’ll manage your blog posts for you.